{"id":1866,"date":"2024-12-04T08:57:00","date_gmt":"2024-12-04T07:57:00","guid":{"rendered":"https:\/\/www.l-p-a.com\/?p=1866"},"modified":"2025-04-03T16:40:12","modified_gmt":"2025-04-03T14:40:12","slug":"neue-esma-guidelines-zu-cross-border-distribution","status":"publish","type":"post","link":"https:\/\/www.l-p-a.com\/de\/2024\/12\/04\/neue-esma-guidelines-zu-cross-border-distribution\/","title":{"rendered":"Neue ESMA Guidelines zu Cross-Border Distribution"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.l-p-a.com\/wp-content\/uploads\/2024\/12\/News5ESMA-1-1024x576.jpg\" alt=\"\" class=\"wp-image-8095\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Die Europ\u00e4ische Wertpapier- und Marktaufsichtsbeh\u00f6rde (ESMA) hat&nbsp;<a href=\"https:\/\/www.l-p-a.com\/de\/product\/vermoegensverwaltung\/\">neue Leitlinien f\u00fcr den grenz\u00fcberschreitenden Vertrieb von Fonds ver\u00f6ffentlicht<\/a>, die Transparenz und den Anlegerschutz in Marketingkommunikationen st\u00e4rken sollen. Die wichtigsten Aspekte umfassen:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kennzeichnung von Marketingkommunikationen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingmaterialien f\u00fcr&nbsp;<a href=\"https:\/\/www.l-p-a.com\/de\/solution\/priips-ept\/\">UCITS<\/a>&nbsp;und&nbsp;<a href=\"https:\/\/www.l-p-a.com\/de\/solution\/aifmd-annex-4\/\">AIFs<\/a>&nbsp;m\u00fcssen, falls erforderlich, vorab von den Aufsichtsbeh\u00f6rden genehmigt werden. Solche Inhalte m\u00fcssen deutlich als Marketing gekennzeichnet sein, beispielsweise durch Begriffe wie \u201eMarketing Communication\u201c oder kurze Tags wie \u201e#MarketingCommunication\u201c auf sozialen Medien. Anleger werden auf den Prospekt oder andere relevante Unterlagen verwiesen. Hinweise und Haftungsausschl\u00fcsse sollten klar integriert und nicht nur ans Ende gestellt werden, z. B. innerhalb von Videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beschreibung von Risiken und Chancen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Risiken und Chancen m\u00fcssen gleichwertig und fair dargestellt werden, ohne Risiken durch Fu\u00dfnoten abzuschw\u00e4chen. Beide Aspekte sollten nebeneinander oder auf derselben Ebene pr\u00e4sentiert werden, idealerweise mithilfe von Tabellen oder Listen zur besseren \u00dcbersicht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Faire, klare und nicht irref\u00fchrende Kommunikation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketinginhalte m\u00fcssen sich an das Wissensniveau der Zielgruppe anpassen. F\u00fcr Privatanleger sollten technische Begriffe vermieden und Konsistenz mit regulatorischen Dokumenten gewahrt werden. Aussagen m\u00fcssen durch \u00fcberpr\u00fcfbare Quellen gest\u00fctzt und fundierte, ausgewogene Darstellungen verwendet werden. Irref\u00fchrende Vergleiche oder \u00fcberzogene Versprechen sind untersagt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kosten, Leistung und Nachhaltigkeit<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kosten m\u00fcssen detailliert dargestellt und ihre Auswirkungen auf Renditen, insbesondere bei Fremdw\u00e4hrungen, erl\u00e4utert werden. Leistungsangaben sollten sich auf einen Zeitraum von 5\u201310 Jahren beziehen und keine unrealistischen Prognosen enthalten. Nachhaltigkeitsaspekte m\u00fcssen wahrheitsgem\u00e4\u00df sein und die Strategie des Fonds realistisch widerspiegeln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesen Richtlinien will die ESMA das Vertrauen der Anleger st\u00e4rken und sicherstellen, dass Marketingkommunikationen transparent, ausgewogen und regulatorisch abgesichert sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LPA ist Ihr Partner, um regulatorische \u00c4nderungen sicher zu meistern \u2013 mit fundierter Beratung f\u00fcr Asset Manager zur Sicherstellung der Compliance und Optimierung von Prozessen in einem dynamischen Umfeld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Europ\u00e4ische Wertpapier- und Marktaufsichtsbeh\u00f6rde (ESMA) hat&nbsp;neue Leitlinien f\u00fcr den grenz\u00fcberschreitenden Vertrieb von Fonds ver\u00f6ffentlicht, die Transparenz und den Anlegerschutz in Marketingkommunikationen st\u00e4rken sollen. Die wichtigsten Aspekte umfassen: Kennzeichnung von Marketingkommunikationen Marketingmaterialien f\u00fcr&nbsp;UCITS&nbsp;und&nbsp;AIFs&nbsp;m\u00fcssen, falls erforderlich, vorab von den Aufsichtsbeh\u00f6rden genehmigt werden. Solche Inhalte m\u00fcssen deutlich als Marketing gekennzeichnet sein, beispielsweise durch Begriffe wie \u201eMarketing Communication\u201c [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,35],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","hentry","category-asset-management-de","category-digitale-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue ESMA Guidelines zu Cross-Border Distribution - LPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.l-p-a.com\/de\/2024\/12\/04\/neue-esma-guidelines-zu-cross-border-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue ESMA Guidelines zu Cross-Border Distribution - LPA\" \/>\n<meta property=\"og:description\" content=\"Die Europ\u00e4ische Wertpapier- und Marktaufsichtsbeh\u00f6rde (ESMA) hat&nbsp;neue Leitlinien f\u00fcr den grenz\u00fcberschreitenden Vertrieb von Fonds ver\u00f6ffentlicht, die Transparenz und den Anlegerschutz in Marketingkommunikationen st\u00e4rken sollen. Die wichtigsten Aspekte umfassen: Kennzeichnung von Marketingkommunikationen Marketingmaterialien f\u00fcr&nbsp;UCITS&nbsp;und&nbsp;AIFs&nbsp;m\u00fcssen, falls erforderlich, vorab von den Aufsichtsbeh\u00f6rden genehmigt werden. 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